DIVE INTO YOUR BUSINESS, ASK THE RIGHT QUESTIONS AND OFFER A FAIR SOLUTION TO FIT YOUR BUDGET.
NO SPECIFIC IDEAS OR REQUIREMENTS? OFFER YOUR VISION FOR YOUR PROJECT
You'll be contacted by one of them
Discuss the project
Task
Herkules
Development of 3 types of porridge packaging with bright and unique flavours - matcha, raspberry, mango. To move away from the usual "Russian" packaging with knights". After all, in fact, hercules is originally a Greek concept.
We have used bright colours, each corresponding to a particular flavour of porridge. This contributes in an extremely special and strong way to draw attention to the product on the shelves among competitors
We have developed a custom font specifically for the company that fits its market positioning
We suggested that the client draw illustrations in the style of Max Kissman. He accepted the idea. We combined the illustrations at the junction of Kisman's style and the Greek identity, which evokes a special aesthetic and atmosphere when buying and consuming.
Results
The re-branding of Hercules porridge was successful, and the stereotypes of the target audience were partially broken. Thanks to packaging that matches the quality and taste of the product, the company was able to increase the porridge's margin and added value to the brand