Task

Lefortovo

Flip 180 degrees on stereotypes about the unattractiveness of panelled neighbourhoods. Raise the visibility of the neighbourhood and create branded bags and T-shirts in a unique style.

2023

Introductions

The Lefortovo District Development Committee approached us with the important task of enhancing the attractiveness of the district and creating branded items that could become one of the symbols of its uniqueness and features.

Home / / Lefortovo

The solution

Step 1: Analysis. We conducted offline research and analysis of the Lefortovo district, identified its unique features and characteristics, and developed a concept that reflects its dynamism, creativity and diversity. The main objectives were to attract attention, create recognition and highlight the district's creative potential.

Step 2: Production and distribution. We have produced branded bags and T-shirts with high quality materials and printing to ensure their durability and appeal.

Bearers: We have designed branded bags and T-shirts in a unique style. This style symbolises innovation and modernity, and emphasises the creativity of the area. The use of shades of white, purple, black and other colours creates a sense of diversity and diversity, reflecting inclusion and the different cultural groups living in the Lefortovo area.

Results

The Lefortovo district actively used branded bags and T-shirts as souvenirs at events and promotions. These products have become an integral part of the district's image and have also generated interest among local residents and visitors

The creation of branded elements has helped to achieve the objective of making the Lefortovo neighbourhood more attractive, as well as changing stereotypes about panel buildings

Enhancing the attractiveness and new emotional associations of the Lefortovo neighbourhood: The branded bags and T-shirts we created have become part of the neighbourhood's identity, attracting attention and generating interest in people. They highlight the creativity and innovative spirit of the district, making it more attractive to residents and visitors.

Increased visibility: The corporate identity has become a recognisable image of Lefortovo. Thanks to the original design, the products have become memorable and evoke positive associations with the district. Support for the cultural and creative atmosphere has also increased.