The Task

Shhh

Design product packaging, reflect the meaning and message of the product, attract the target audience on the shelves in shops and marketplaces. To get away from society's clichéd perception that coffee is drunk to stay awake in the morning,

2023

Awards

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Graphic style

Colour palette

Minimalistic and elegant style

Texture details

We have used soft and warm shades such as beige, chocolate and caramel to create an atmosphere of relaxation and cosiness. These colours evoke associations with comfort and enjoyment, helping consumers immerse themselves in a moment of coffee enjoyment.

The addition of "blur" elements helps to create a tactile sensation and enhances the feeling of relaxation and enjoyment.

We have incorporated unique graphic elements into the design, such as flowing and fluid shapes that symbolise dissolving and immersing in enjoyment. These elements create a sense of movement and allow the concept of 'dissolving' to be visually conveyed in every cup of coffee

We have taken a minimalist and elegant approach to design to create an impression of premium quality and sophistication. Clean lines, simple shapes and refined fonts reflect the high quality of the product and enhance the aesthetic appeal.

The results

The new project successfully entered the offline and online market in Vladivostok. Gained more B2B sales thanks to the product idea. The design created infomercials, which also contributed to product sales