Task

Glazastik

Designing product packaging and engaging the target audience

2023

Awards

Introductions

Glazastik approached us to develop unique packaging for their healthy and natural vegetable purees for children. The company has three product options: salmon-salmon, beef-pepper and chicken-indian. They wanted the packaging to reflect a healthy lifestyle and encourage mothers of children to make the decision to buy the product.

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The solution

Step 1: Target audience research. The first thing we did was research on the target audience - the mothers who make the decision to buy products for their children, as well as the children who have the very first contact with the product. We studied their preferences, expectations and important factors when choosing baby food. This helped us better understand how packaging can attract and convince this audience.

Step 2: Designing the packaging. Based on the findings, we developed a new packaging design for Glazastik. We aimed to create an attractive and informative image that would stand out on the shelves and inspire confidence in the target audience.

Illustrations

Colour palette

Brand support

Information elements

We used bright, yet muted colours to draw attention and evoke associations with healthy eating. Each product variant was highlighted with its own unique colour to make identification easier.

A branded font was developed for the packaging. We added clear and useful information to the packaging, emphasising its naturalness, high quality and health benefits for children. We have included information on the nutritional content, the absence of preservatives and artificial additives, and the specific nutrients present in each product variant.

We developed illustrations that reflected each product variant and its main ingredients. This helped create a link between the packaging and the product content, and reinforced the visual image of the brand.

We suggested using additional marketing tools. Including parental reviews and recommendations on packaging in the media space helped to build trust and attract the attention of the target audience. We also recommended using social media and blogs to promote the product, where useful tips and information about the benefits of Glazastik could be shared.

The results

Attracting the target audience: The new design and information on the packaging accentuates the attention of mothers who make the decision to buy baby food.

Improved visual identity: The new packaging design draws attention to the shelves and emphasises the healthy image of the Glazastik brand.

Increased awareness: Appropriate colour choices, striking illustrations and informative elements helped increase brand awareness and added value to the brand

Glazastik has received attractive and informative packaging that has helped to reinforce their brand and attract the attention of their target audience. The new design reflects the product's healthy image and benefits, which contributes to the purchase decision of mothers of children.