A platform that connects partners who want to sell their certificates with end consumers, whether they are retail customers, corporate clients or individuals looking to give a gift.

The main goal of the service is to simplify and automate the process of selling and distributing certificates, providing a convenient and reliable tool for all participants.

Wowcard

Wowcard case

We created a logo with the letter «W» as the main element. It turned out to be very cheerful and playful, and perfectly conveys the mood of our brand. This letter can also be used as a standalone sign.

The client, a new certificate sales service, was having difficulty entering the market due to a lack of a recognizable brand identity.

We created a complex corporate style, including logo, color palette, fonts and graphic elements that harmoniously combine with each other. This allowed us to create a coherent and recognizable brand image, which is easy to remember and evokes positive associations among users.

The coloristic use case for the logo can be presented in the formats shown below.

We also paid attention to the choice of font. We settled on rounded, but in a simple version that reflects the friendliness and openness of the brand, while remaining easy to read and understand.

We created friendly and bright illustrations that add personality and increase brand recognition.

In creating this project, we used an atomic design system and we developed the UI-kit that provided consistency and speed up the process.

we made a widget that allows any partner of the service to quickly launch the sale of their own virtual gift certificates on their site

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As part of the project, we also paid special attention to the development of admin panels. Both the panel for the service's partners and the main admin panel were carefully designed, ensuring ease of management and control for both parties.

Adding new certificates and setting their denominations.

A list of all users who have activated certificates.

Correction of organization and personal information.

Irina

Product manager

Konstantin

art director

UX/UI designer

Daria

Frontend Developer

Artem

Backend Developer / DevOps

Michael

Business Analyst

Marina

qa

Yaroslav

Frontend Developer

Roman

Frontend Developer

Olya

Lead Developer

Nikita

UX/UI designer

Kate

Senior Brand Designer, Illustrator

Olya

8 months